Funeral and Cremation Profession

With over a quarter of the U.S. population now electing cremation at death, there is a real need for raising awareness about cremation practices and trends, and for driving consumer interest and inquiry down to the local level. This creates the opportunity for you to become the targeted resource for cremation in your community.

There are over 700,000 cremations in the U.S. currently, with short-term projections exceeding 1 million by 2010. Many states now report that well over 40, 50, or 60% of deaths now result in cremation, making this an extremely important market for funeral professionals. There is nothing "fringe" or "niche" about cremation anymore. Even using the words "engaging market" are somewhat misleading. This market is here, and while the number of cremations varies from state to state, all indicators point toward this market rapidly expanding in all states in the next several years. And not only will your customers need basic comparative information - that is, information to help decide between cremation and more traditional funeral services - but you are in the unprecedented position of significantly expanding the range of services you can provide these customers, from a whole new set of products to services such as catering, special ash scatterings, and more. This is a time to think about the changing needs of your families and how you can shape your business to meet those needs.